To The Game Film

Building the Business

In the course of 18+ years as a communications professional, I’ve done it all.

I’ve taken to the concept of “game film” to show off some of my best work:

Sean Maruyama - 2017 - Jr Presidents Cup (51)

Photography

I love catching big emotions in ordinary moments.

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Graphic Design

I’ve done a little of everything – social, magazine, advertising, logos. From scratch, I can cook (and design) with the best of them.

Event Design

Now serving golf tournament, fundraisers and special events from 50 to 500+. No detail too small. Let’s get creative.

Hire +20

A new concept I’m working on – I’ve hired, trained and worked alongside thousands of communications professionals over the years. It’s expensive both in time and effort to find great creative people.

Let me help you find someone specialized for your project (video, social, photography) within your budget.

 

MORE COMING SOON … 🙂

 

A wise man once said …

Building the Business

Embrace

Nick Foles’ story is incredible.

I am (like many of you, probably) obsessed with hearing more about his path.

 

The “dream big, work hard, take risks” sentiment especially resonates as I make the first of what I assume will be one million steps in into my own consulting business. (Note: one million is an actual guess, not dramatic projection).

I read an article yesterday about Jordan Spieth’s early career decisions (long read, worth it). His road forked in a critical decision early on: one route was to play on an exemption into the PGA TOUR event in Puerto Rico versus a more sure thing Web.com event he’d qualified into in South America.

At the time, a peer called Jordan’s decision to take the TOUR road ‘idiotic’. He was wrong.

In Puerto Rico, Spieth was four shots off the lead going into the final round, and contended to the end of the event. His second-place finish set him up for another opportunity, which led into an incredible year on TOUR.

Spieth trusted his gut. It paid off.

In that same vein, I trust my 18+ years of talent and experience will line up with my passion for football. It’s partly why I’ve loved coaching and doing some of this work for my coaching friends for five seasons already.

And, thinking differently about how to improve football programs is already happening around the country. Annie Hansen is helping OU capture top recruits with her new ideas.

I’m your hire if I can help you with any of the following areas:

  • PR / media relations
  • marketing / sponsorship strategies
  • events – end-of-year banquets, fundraisers, golf tournaments
  • speeches
  • social media
  • content – written blogs, player profiles, editing of existing materials
  • graphic design
  • strategic planning / idea generation
  • presentations

Anything is possible. Let’s talk. Email. Twitter.

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The Back Story

Building the Business

As a kid, I strongly considered careers as an oceanographer, veterinarian, inventor, writer and President.

In college, I pursued sports journalism, planned to become a lawyer, and then redirected to the path of an athletic director in graduate school.

I became none of those things.

Over the past 12 years, I’ve worked for a major nonprofit. I lead a team of fearless, talented communicators, and travel to work behind-the-scenes at the largest golf events in the industry.

It’s not a huge surprise I work in sports; I always loved them and their process (max effort + hard work = success).

I am, however, stunned that I also get to work in football.

I grew up on Hayden Fry, black + gold, Big Ten rivalries and the inside zone. My first name partly comes from a bid to the Rose Bowl.

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I played football my senior year in high school to see if I could, and because I absolutely loved the game. I ended up becoming the first girl to earn a varsity letter, but I was by no means a good player at that time. The experience changed my life in many fundamental ways, but I never dreamed I would do anything with it past graduation.

I was wrong there too.

I played with a women’s semi-pro team in college and when I was hired full-time in my nonprofit role, I moved a thousand miles from home and tried out for a dynasty women’s semipro team in Atlanta. It took me a year to earn a starting role, but I was thrilled to play for a great team.

Three seasons later, two pivotal things happened: I was selected to be the starting center for the first USA Football Women’s National Team and I met David Wagner (below, center).

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Karma maybe helped me out with the latter: I was donating cases of sunscreen to Coach Wagner’s football program and we started talking ball. I was leaving for Team USA training camp in a week, and he told me to follow up with him when I returned.

I had an incredible experience on the national team, meeting 44 other women from across the country who loved the game equally. They were ballers on the field and in their ‘real’ jobs, though that two weeks was our chance to live the life we never dreamed was possible: as full-time football players.

Most of us left behind hectic lives as moms, professionals, students, wives / partners, community leaders … but at camp, we practiced twice a day, ate, learned the playbook, studied film, bonded as a team, and, despite our desire not to miss a moment, slept. We dominated in Sweden, accumulated more than 200 points in three games, gave up only 1.5 rushing yards / carry on defense, and won gold medals.

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When I came back, I met up with Coach Wagner, shared videos of the World Championships and was stunned when he offered me a coaching job.

There’s more to all of those stories, but I’ve never been more floored. It’s still a lifetime highlight.

Since then, I’ve been fortunate to work for, or with, Coach Wagner at three high schools. Each time he’s changed jobs, he’s helped me get a job too.

I’m now at a school with coaches, players, families and fans I love, and I couldn’t be happier. I’ve never worked harder, and it’s motivating.

In fact, my story blurs here as I reach a professional crossroads. I love football and would love even more to make it my full-time career.

I hate to predict my next step, because historically I’m not much of a fortune teller. Here’s what I know:

  • I want to start my own business.
  • I love coaching.
  • I love football.

Scoop & Roar is my attempt to blend the three and see where it goes. Email me if you want to talk about how we can work together or if I can help you with events, graphic design, fundraising, strategy, PR or marketing.

In my journalism days, my challenge was to tell a great story.

I can’t wait to see how this one ends.

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